3 Steps to a Money-Making Connection With Your Ideal Clients
Building a business can be a slippery slope, if you allow it to be. One of the ways to avoid the slip is to recognize that the foundation of a strong business is clear communication and a strong message. Steering clear of false, overstated promises means avoiding a landslide that inevitably forms as a result of uncertainty and an unclear business message.
Intuition and Business: There is No Exception
Everyday I ask myself what my intuition is guiding me to do or say. Everyday I ask my clients what their intuition is guiding them to do or say. Intuition is a powerful tool that we all have and all …
Do You Know Who Your ‘Ideal Client’ Is?
When I ask people this question, I usually get answers that are broad and factual. For example, a chiropractor or energy worker may answer, “Anyone who has a health problem and lives in this area.“ But is that really an …
Your Marketing Can Change the World
It’s ok to come out of hiding. Hiding is a way of being small. We are small so as to not offend anyone, but then we wind up not touching anyone either. It is time to speak your truth in …
Entrepreneurship – The Road Less Traveled
I believe that life is a journey, and just like any journey, it has some bumps in the road along the way. For me, those “bumps” came in the form of three layoffs in two years. I thought, “This is my life. I need to create a way for it to support me and bring me freedom and joy.” So… I started on that journey of entrepreneurship.
Solving the Marketing Strategy Mystery
People ask me all the time, “Now that I have this brochure, what do I do with it, who do I give it to?” The “doing” is what us marketers call Marketing Strategies. There is so much advice out there …
It’s Not Bragging, It’s Sharing Your Passion
A client came to me a few years ago and asked me to help her write a bio. She was a massage therapist and wanted to have a nice piece to use on her website and to hand out when …
Showing Up For the Lessons: Turning Tough Times Into Catalysts for Positive Change
Being an entrepreneur is an invitation for the universe to shine a big spotlight on all the things we haven’t dealt with. These things typically show up as problems: anxiety, fear, less success than we desire, depleted bank accounts, etc. …
Taking a Break – Your Greatest Investment
You’ve heard the saying, “you get what you pay for”, right? In order to best give your clients what they are paying you for, it is absolutely necessary for you to put the best you at the forefront of your business. Sometimes, this may mean taking a step back from it all and getting to the root of who you are. Taking the time to reevaluate, reassess and get back to your truest you just might be the best investment you’ll ever make.
What I Learned From A Glitch – And A Rabbit
How did I learn how vital it is to be conscious about your marketing? By working with entrepreneurs! In fact, it’s the core strategy behind what I teach, and it’s why I named my business Conscious Marketing. But here’s where my head got in the way of my heart: I had an extensive marketing background. I played hardball with some of the top advertising agencies. I thought I had it going on! I didn’t think I needed any help from a coach or a mentor, because I already had all the answers. I was wrong.
Attract Your Ideal Clients and Charge What You’re Worth
Every entrepreneur starts her business wanting to make lots of money doing something she loves. We dream about it. We plan out what our life will look like, and where we will take vacations. But then something happens. We start …
Everyone Needs a Soapbox!
I was kicked out of corporate America. Literally. I was let go three times in two years! It was difficult at the time, but now I see – the struggle had a purpose. Because of that trial, I found my true calling: helping business owners find their voice, get on that soapbox, and attract in their ideal clients like moths to light.
Attract Your Ideal Clients and Charge What You’re Worth
Every entrepreneur starts her business wanting to make lots of money doing something she loves. We dream about it. We plan out what our life will look like, and where we will take vacations. But then something happens. We start …
YES, You Can Be a Full-Time Mom and Successful Entrepreneur!
How do I balance being a full-time mother and a full-time entrepreneur? After five+ years of doing both, I can say it’s been crazy, fun, and worth every minute! I started by creating the life that I wanted, and then I worked my business into it. If you want to be a mother and entrepreneur without sacrificing either, start by asking yourself these questions:
Why am I clutching my heart?
The Ripple Effect of a “Yes” to Yourself Lisa Cherney, The Juicy Marketing Expert, with the women of her Divine Juice Inner Circle in Laguna Beach, CA last weekend. I clutch my heart, overcome with gratitude, as I look around …
Build Your House On A Solid Marketing Foundation – Part 2
Do you have a clear message for your business? In Part 1 of this article series on building a solid marketing foundation, I talked about your marketing efforts as being the foundation and framework of your “house”. Now I’d like to share two more key elements to building that solid marketing foundation, the Juicy way. No matter what level your business is at in this very moment, I think it’s so important to learn and re-learn these marketing practices to ensure a long and happy life for your great big beautiful castle.
Your Big Clue In “The Shining” About Your Success
(ok, yes, tongue in cheek)… by Wendy Yellen, The Transformation Acceleration Expert Guest Blogger Sometimes Mickey, my butterscotch and white cat who imagines herself a kitten, scrambles across the floor so quickly she slides on the polished floors. Moonbeam, the …
Build Your House On A Solid Marketing Foundation – Part 1
A solid marketing foundation is key to a solid business. Even the big boys like Pepsi and Coke realize this! If they get comfortable and let their marketing efforts relax, then sales will suffer, and they’ll have to work twice as hard to get back their share of the market. You, as an entrepreneur and master of your own domain, have to be cognizant of where you spend your time and dollars. Just like a house, you need a strong foundation that you can build on that will stand the test of time.
Leveraging Your Time AND Raising Your Prices
Given the impact that your clients have on your business, it’s crucial that you have the right clients on your success train. If the distance between your ideal clients is widening, you need to close the gap! Consistency in attracting those “10′s” in your client base is key to obtaining that peace and prosperity that will allow you to make more money and work less hours than you ever have in the past. Here is a strategy that you can use, right now, to get the most mileage out of your programs and services so that you can use your part-time hours effectively.
Why your past success is hurting your future success – Part 3: This Is Personal.
This is the final article in a 3-part series based on my recent teleclass, Why your past success is hurting your future success – 3 reasons that your business is not making BIG money – YET! There is nothing so heartbreaking as seeing your dream business – that you’ve put your heart and soul into – falling to the ground like a broken kite! If you could separate yourself from the equation, it wouldn’t be so bad, but if you’re anything like me, your business is your baby! So here’s the third reason, and I know this one well: