Show up; ask for support. It’s that simple.

As the Juicy Marketing Expert, I’ve been leading workshops and mastermind groups for years and one of the top worries I help my entrepreneur clients with is their fear of failure. (Which is something that’s closely tied to their fear of success.)

Step out of your comfort zoneand ask for helpA while back, I was leading a group call for a mastermind program and a woman “raised her hand” to share how she was feeling about her progress in her business. She’d been having what she described as minor successes from time to time, but for some reason she felt like she always ended up crashing and burning, often ending up in a worse place than where she began both financially and emotionally.

“My biggest challenge is that I’m not having fun doing what I’m doing. I feel like I don’t finish things I start and then I isolate myself because I have so much shame around my failures. Now here I am, having just dropped another wad of cash on another great program that I’m probably not going to finish. I’m so scared of where I’m going to end up this time around, I don’t know what to do.”

I asked Kim (not her real name) a few questions about the other programs she’d taken and we discovered the reason she’d quit in the past was because the combination of all the new information coming in along with all the things she already knew and wanted to communicate to her clients was overwhelming to her. “I feel it happening again. I’m learning so much from this mastermind program, and there is so much I already have inside of me, I can’t organize and process it all, and I feel myself getting ready to shut down.”

“Bravo!” I told her. “This is so great!” I explained that just by raising her hand and sharing her fears with the group, she was already rewriting history. Instead of isolating herself, Kim was stepping out of her comfort zone, being vulnerable with her peers, and asking for help … something she’d never done before.

Like Alan Cohen, a mentor of mine, says, “Your history is not your destiny.” The small change Kim made of reaching out before she hit the wall again was changing the trajectory of how things were going to work out for her this time. She was in a familiar place, but she was taking a new approach, which I assured her, would make all the difference.

Rather than crawling back into her fears, Kim showed up for our mastermind call and bravely asked for the support she needed. And when she did, not only did she get a personalized pep talk from me, she also discovered a lot of other people who related to what she was going through and who wanted to support her on her journey.

Before we ended the call, I took the opportunity to explain to Kim and the rest of the group that the real key to stepping out and finding the support that’s available to you, is being open to receiving it. Asking for help is one thing; accepting it is quite another. And believe me, once you can do that, it will make all the difference in the world.

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