3 Steps to a Money-Making Connection With Your Ideal Clients
As entrepreneurs, we are constantly pushed to learn new things, especially when it comes to marketing and getting the word out about what we do. So often, we hold ourselves back from trying different tactics because we’re fearful and insecure about past experiences where we set out to accomplish a goal and it didn’t happen. Isn’t it interesting how we view failure? Rather than embracing our business lessons for what they are, we view everything in terms of being successful or not. So, we end
up evaluating our business life and rating our selves and our value.
How do you rate yourself as a business owner?
If you find that you consistently score your business on the failing end of the scale, then it may be time for a bit of Business Forgiveness. Try exploring where you feel you failed, define the lessons you learned … then let it go. Now, I get hung up by the letting go part too, sometimes. Getting past that is just a matter of being willing to not identify your self by past events and being ready to stop living that same old story over and over again.
When you find yourself using phrases like:
- I’m not good at
- I’ve never been able to
- My weakness is
- In the past, I’ve always
…it’s time for Business Forgiveness.
It’s funny how when something isn’t our passion, we define it as something we’re “not good at.” I could say that I’m not good at balancing my checkbook, but doesn’t, “Balancing my checkbook is not my passion,” sound nicer? Saying it that way allows me to choose not to do this task rather than feel like it’s something I should do, and do well. Giving myself Business Forgiveness allows me to let these things go so they don’t affect my business life score. Otherwise, “I’m not good at balancing my checkbook,” could fester and grow into the much bigger and scarier, “I’m not good at managing my business finances.”
Raise Your Business Life Score
When you think about the reasons you rate yourself as less than successful, what are you counting in your demerits? I find that when I am able to look at the areas where I don’t feel success (passion), I am able to release those tasks and hire people who do feel passion for balancing checkbooks or, say, washing laundry. It frees up enormous energy and allows me to focus on the parts of my business that I really love. Plus, I feel great knowing that I have the smarts to hire people to do things for me when – because they have the passion – they will do them better than I would do them myself.
Add Energy to Your Business
For me, the fact that I’m in business to help people and make money means that income is a key factor in how I measure my own success. At times when I’ve spent lots of money creating programs or developing new products, I saw myself as less than successful because I had less income.
If I allowed those times to make me see myself as a failure, I may have closed my doors long ago. But I didn’t. I valued my investment, got some help with the bookkeeping and forged ahead with renewed energy … supported by the very products and services that led me to the success I enjoy today.
Don’t quit before the miracles start.
Knowing what I know now, I realize that if I had given up at any point in my journey, it would have been right before my miracles started. What areas in your business are not your passion? Who could you get to assist you in your mission and your dream? Don’t rate yourself on past experiences. Give yourself Business Forgiveness, decide what support you need and allow the Universe to bring it forward. Trust in your mission and don’t give up. You’ll be grateful you didn’t. I certainly know I am, because the miracles are pretty spectacular.
Lisa Cherney, a.k.a. the Juicy Marketing Expert, founded Conscious Marketing 13 years ago to help small business owners find their authentic marketing voice, attract their ideal clients and increase their sales. Following her own Stand Out & Be Juicy program, which centers on owning your unique self and laser-focus marketing, Lisa has tripled her income while working
part-time.
Prior to Conscious Marketing, Lisa worked with many Fortune 500 companies, including AT&T, Lipton, Nissan, Blue Cross and Equal. She is a highly sought after speaker and often shares the stage with experts such as Jack Assaraf (The Secret), Jack Canfield and Jill Lublin. Learn more about Lisa at www.lisacherney.com or call 887-771-0156.