A solid marketing foundation is key to a solid business. Even the big boys like Pepsi and Coke realize this! If they get comfortable and let their marketing efforts relax, then sales will suffer, and they’ll have to work twice as hard to get back their share of the market. You, as an entrepreneur and master of your own domain, have to be cognizant of where you spend your time and dollars. Just like a house, you need a strong foundation that you can build on that will stand the test of time.
Given the impact that your clients have on your business, it’s crucial that you have the right clients on your success train. If the distance between your ideal clients is widening, you need to close the gap! Consistency in attracting those “10′s” in your client base is key to obtaining that peace and prosperity that will allow you to make more money and work less hours than you ever have in the past. Here is a strategy that you can use, right now, to get the most mileage out of your programs and services so that you can use your part-time hours effectively.